A FRENCH ELEGANCE EXPERIENCE
NUXE X MADAME FIGARO CAFE
案例介绍及描述：
THE BACKGROUND
The collaboration between NUXE China and Madame Figaro Café blends the French skincare brand with a stylish lifestyle concept, showcasing the perfect harmony of French elegance and a sense of comfort. NUXE is renowned for its natural, plant-based skincare products, while Madame Figaro Café is associated with Madame Figaro magazine, symbolizing refined coffee culture and the art of French living.
THE CREATIVE THINKING
1.The fusion of beauty and lifestyle: NUXE's skin care concept is in line with Madame Figaro Café's fashionable lifestyle, combining skin care with life interest to create an "inside and outside" experience.
2.Exclusive products and experiences: In this joint cooperation, NUXE mainly promotes the newly launched red anti-aging series, while Madame Figaro Café provides specific joint coffees, and purchasing products in the joint store of NUXE and Madame Figaro Café will get a special coffee and skin care experience.
3.The transmission of French elegance: NUXE and Madame Figaro Café are jointly committed to the expression of French exquisite life, whether through the fashionable environment of Madame Figaro Café or the high-end skin care products provided by NUXE, they all show a modern French elegance.
THE VENUE
MARKET / TARGET LOCATION: Shenzhen, China
Venue Location: L114, 1F of West Block, One Avenue, Shenzhen, China
Timing: from 2024.9.1 to 2025.1.15
THE EXECUTION
We created a co-branded concept store for NUXE and Madame Figaro Café in the landmark of Shenzhen’s fashion center One Avenue.
The concept store covers an area of 140 square meters, and the space is divided into NUXE core new product display area, NUXE skin care product display area, INS photo check-in area, product experience area and Madame Figaro Cafe joint sales area. Madame Figaro Cafe offers 4 coffees and drinks that combine the core elements of NUXE products (rose series). At the same time, we set up a large installation combination in the central square of One Avenue, including: NUXE's giant essential oil bottle (made of steel structure) and Madame Figaro's photo check-in point. The concept store has opened to the public on September 12, 2024. On the opening day, NUXE's Paris executives and NUXE China team came to the store to hold a small opening ribbon-cutting ceremony.
PWE in charge the whole project consists of 2 parts:
1.The creativity and design, construction and daily operation of the joint concept store;
2.An exclusive interview with NUXE executives by Madame Figaro France.