By @emrata
The Kooples by Emily Ratajkowski
Background:
Implementation of a blackout strategy on Instagram with the brand's account being transferred to private ownership to maximize the recruitment of fans from Emily Ratajkowski's fanbase.
RESULTS
- 24H of blackout from 13 to 14 September
- +33k fans in 48h
- +290k fans since the beginning of the year
Maximize the visibility of a brand highlight with a recruitment objective on IG.
Click here to view the case video
